| Display | Copywriting | Media Buy | Reach | Creative Director |
| Click Through Rate | Advertorial | In-column | Media Kit | Tagline |
| Splash Page | Impressions | ADVERTISING BINGO (free square) | Account Executive | Greeking |
| Rate Card | Tear Sheets | Campaign | Branding | Return on Investment (ROI) |
| Forced Buy | Soft Sell | Request for Proposal (RFP) | Frequency | Banner |
| Production Request | Impressions | Tagline | Media Kit | Request for Proposal (RFP) |
| Media Buy | Creative Director | Display | Reach | Click Through Rate |
| Frequency | Rate Card | ADVERTISING BINGO (free square) | Copywriting | Banner |
| Tear Sheets | In-column | Advertorial | Creative Brief | Splash Page |
| Soft Sell | Branding | Return on Investment (ROI) | Greeking | Account Executive |