| Knowledge Base | Proactive | Facilitate | Exposure | Acquisition |
| Double down | Laser-focused | Circle the wagons | Portal | End to end |
| Business Opportunity | Strategize | BULLSHIT BINGO (free square) | At the end of the day | On The Same Page |
| Reinvigorate | Moving/Going Forward | Road map | Target Audience | Off Site Meeting |
| Go to market | Run the Numbers | Core Competency / Core Competencies | Touch Base | Gap Analysis |