| Center of Excellence | Convergent | Prioritized | Seamless | Return on Investment (ROI) |
| Tailwind[s] | Capacity | Knowledge Base | Service Oriented | One to one |
| Off-line | E-tailers | BULLSHIT BINGO (free square) | Metadata | Ecosystem |
| Value | Facilitate | Virtual / Virtualization | Road map | Negotiated |
| Utilize | Turnkey | Top down | Initial Assessment | Flexibility |
| Convergent | Vision statement | Business Plan | Communication | |
| Acquisition | Multitask[ing] | Offline | Objectives | Conversion |
| Aggregate | Pushback | BULLSHIT BINGO (free square) | Customer Oriented | Revisit |
| Prototype | Engage | Elevator pitch | Green | Critical Path / Issue |
| Benchmark | Up-Sell | Key Factor / Words | Focused | Basically |