| Downsize | E-commerce | Vision statement | Client Focus[ed] | Win-win |
| Objectives | Upside | Offline | Promotion | Service Oriented |
| Resource[s] | Top Of The Game | BUZZWORD BINGO (free square) | Integration | Action Item |
| Strategic | Leverage | Tailwind[s] | Aggregate | Off-line |
| Timeline(s) | Lead The Field / Occupy The Field | Real-Time | Convergent | Collaborate |