Segment | Bottom up | On Board | Buzz | Negotiated |
Circle the wagons | Goal[s] | Omnichannel / Cross Channel | Real-Time | Reactivation |
Diversity | Leadership | BUZZWORD BINGO (free square) | Bottom Line | Timeline(s) |
Resource[s] | Low-Hanging Fruit | Impact[ful] | Secret sauce | Basically |
Market Window | Elephant in the room | Go to market | Strategic | Circle Back |