| Ecosystem | Measurement | In a Nutshell | Traction | Laser-focused |
| Wow Factor | Leadership | Content Management | Ramp Up | Landing Page[s] |
| Sustainable | Negotiated | BUZZWORD BINGO (free square) | Intellectual Property | Agnostic |
| Relevance | One to one | Drop the Ball | New Economy | Guidance |
| Statement of Work (SOW) | Differentiation | Brand[ing] | Strategic | Red Flag |
| Expectations | One Stop Shop | Ramp Up | Off Site Meeting | Skill set(s) |
| Low-Hanging Fruit | Back-end | Project | Discovery | Scope |
| Relevance | Popup | BUZZWORD BINGO (free square) | Ownership | Diversity |
| Key Factor / Words | Reswizzle | Prioritized | Communication | Go to market |
| Return on Investment (ROI) | Bottom Line | Market Window | Grow | Up-Sell |