| Guest | Navigation | Atypical | Brand Strategy | Framework |
| Forecasting | Too Ethnic | Design Initiative | Low End | Trend Analysis |
| Pedestrian | Objet (D'art) | DESIGN BINGO (free square) | Impactful | Assets |
| Customer Driven | Poetic | Creatives | Blue Sky | Fresh |
| Portfolio | Interesting | High End | Aesthetic | Conceptualization |
| Creatives | Fresh | Poetic | Conceptualization | Assets |
| Low End | Navigation | Aesthetic | Guest | Impactful |
| Framework | High End | DESIGN BINGO (free square) | Too Ethnic | Interesting |
| Customer Driven | Objet (D'art) | Portfolio | Blue Sky | Trend Analysis |
| Atypical | Pedestrian | Design Initiative | Brand Strategy | Forecasting |