| Best in Class | Infocasting Strategy | Monetize | Align | SWOT Analysis |
| Drink the Kool-aid | Emergent Gameplay | Smartglass | User Story | Dailies |
| Massively Single Player | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Aspirational | Sticky |
| Cloud Based | Micro Transaction | Make it Pop! | Celebrate Success | Metrics Based... |
| Experiential Goals | Multi year Platform | User Promise | Razor X | Crossmedia |
| Aspirational | Celebrate Success | Mobile Integration | Massively Single Player | Smartglass |
| Razor X | Crossmedia | Align | Cloud Based | Metagame |
| Micro Transaction | RIF Event | GAME DEVELOPMENT BINGO (free square) | Dailies | Multi year Platform |
| Best in Class | Make it Pop! | Metrics Based... | Sticky | Drink the Kool-aid |
| User Story | Next Gen! | User Promise | Emergent Gameplay | Monetize |