| Profit[ability] | A-B Testing | Buzz | Personalization | Dynamic |
| Collaborate | Mind Share | Monetize | Paradigm | Relevance |
| Synergy / Synergies | High-Level | MARKETING BINGO (free square) | Experiences | Best of Breed |
| Real-Time | Moving/Going Forward | Grow | Gap Analysis | Bottom Line |
| Performance | Burn rate | Google Juice | Scope | Braindump |