| Focused | Revisit | Paradigm | Sales Driven | Empower[ment] |
| Dynamic | End to end | Retention | Vertical Market | Service Oriented |
| A-B Testing | Aggregate | MARKETING BINGO (free square) | Control Group | Relevance |
| Mind Share | Metrics | Benchmark | Workflow | Run the Numbers |
| Search Engine Optimization | Measurement | Scope | Customer Oriented | Revenue |
| Conversion | Market Leader | Milestone | High-Level | Pushback |
| Eyeballs | Promotion | Revisit | Due dilligence | Back-end |
| Mindset | Application Service Provider (ASP) | MARKETING BINGO (free square) | One to one | Win-win |
| Restructuring | Partner | Profit[ability] | Upside | Focused |
| Expectations | Strategic | Engage | Performance | Results / Result-Driven |