Real-TimeA-B TestingQuick winReinvent[ing] the wheelBest of Breed
Web 2.0 / 3.0MonetizeMission CriticalMoving/Going ForwardMultitask[ing]
Elevator pitchCritical Path / IssueBULLSHIT BINGO
(free square)
Google JuiceDeadlines
Off the ShelfOfflineLean InMeasurementLevel Playing Field
Total Cost of Ownership (TCO)Open SourcePersonalizationUpsideOn the back end
Elevator pitchOff the ShelfGoogle JuiceCross SellWow Factor
UpsidePersonalizationFirst to marketEnd to endFocused
LeverageDeliverable[s]BULLSHIT BINGO
(free square)
Due dilligenceStrategic
Service OrientedAgendaInnovation / InnovatedCommunicationMarket Leader
Back-endEcosystemTransformativeDynamicCutting Edge
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